Promotional
calendars are widely known as one of the best mediums to reemphasize your
brand’s image, as it uses the method of storytelling. Calendars are one of the
most popular corporate gifts in Dubai that can
naturally show a different idea of your brand on each individual page. This can
create a storytelling effect, which is the best way to emphasize a brand image.
If
there are some things that are universally loved, stories are one of them. We
were all drawn to stories since we were children. A clever story, that has a
great sequence of events can evoke your emotions and interest. Thus, calendars
are a popular option among promotional gifts in Dubai.
Storytelling is one of the most effective ways of marketing, as customers
easily connect with brands that touch them personally. A good story can draw
crowds and can develop your business considerably.
Storytelling
is generally used in public relations, like blogs and articles. A calendar can
be used as one of the most powerful advertising gifts in Dubai. Calendars can create an opportunity to create a coherent
message that builds meaning as each moth pass. You can create a story that
connects with your company to the audience. These stories more often may not
build an emotional connect with the audience but can be very effective.
Here
are some methods to develop a customized promotional calendar that will easily
convey your message to the customers. First of all, you should pick a style and
size that suits the needs of your clients. Usually, there is a general font or
design for dates and other stuff, that doesn’t distract the onlooker from your
message. Picking the right style is very important as it plays a major role in
capturing the attention of people.
The
next thing to pay attention to is while picking the pictures to include in the
calendar. Usually, companies pick common pictures like sceneries, destinations,
etc. but if you want to stand out by building a story, the images should be
chosen with proper care and consultation. Here are some examples of what you
could use to make a long-lasting brand impression:
- Use each month to show pictures
of your local area and add notes about how you are a part of that
community.
- Show key elements
of your company timeline each month with an appropriate image. Make sure
your customers are featured in these.
- You can use the images of your
customers who used your products to make their life better.
- You can cleverly include
testimonials or advertisements that convey a message that, without your
products, their lives would be a mess.
- If you are focusing on a
particular sales period, make build a storytelling method that makes sure
that by the time of your sales, a solid emotional connection should have
been made.
Another
important thing to take note of is that, in addition to focusing on the
message, you should remind any corporate gifts suppliers Dubai to carefully integrate your logo or idea of the brand in
the calendar. This way, you make an impression of your brand along with the
message. In the worst case, a customer would not have the idea of your brand,
but only of the story, you printed on the calendar.
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